Free Tool

About Page Analyzer

Paste your about page HTML and discover how well it signals trust and authority to AI search engines. Get a 0-100 trust score with prioritized recommendations across 14 analysis categories.

How it works

1

Paste your HTML

Right-click your about page, select “View Page Source”, copy the full HTML, and paste it below.

2

Analyze trust signals

We scan 14 categories: company info, team, credentials, contact, schema markup, photos, legal links, and more.

3

Get your score

See your About Page Trust Score, letter grade, page stats, and a prioritized list of improvements.

Paste your about page HTML

All analysis runs entirely in your browser. Your HTML is never sent to any server.

Why about pages matter for AI search

AI answer engines like ChatGPT, Perplexity, and Google AI Overviews don't just find information — they evaluate which sources to trust. Your about page is the primary place they look to build an entity profile of your organization.

Entity profile building

AI engines create internal entity profiles for organizations. Your about page feeds this profile with company name, founding date, team, credentials, location, and social links. Without a strong about page, your entity profile is incomplete and less likely to surface in AI answers.

E-E-A-T assessment hub

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) heavily relies on about page signals. Team credentials, company history, certifications, and contact information are all evaluated here to determine content authority across your entire site.

Structured data is essential

Organization and Person JSON-LD schema on your about page give AI engines machine-readable company data. Without structured data, AI must infer your organization's identity from unstructured text — a process that is less reliable and often produces incomplete entity profiles.

Trust verification signals

Contact information, physical address, certifications, and legal links are trust verification signals that separate legitimate businesses from low-quality sites. AI engines check these before recommending your content for high-stakes queries.

The 14 trust signals we analyze

1

Company Information

Company name, founding year, mission statement, Organization schema

2

Team/Staff Section

Team listings, names, titles, bios, Person JSON-LD schema

3

Author Credentials

Degrees, certifications, years of experience, awards

4

Contact Information

Email, phone, contact form links, ContactPoint schema

5

Social Media Links

Twitter, LinkedIn, Facebook, Instagram, YouTube profiles

6

Physical Address

Street address, city/state, PostalAddress schema, map embed

7

Company History

Founding story, timeline, milestones, growth markers

8

Trust Badges

Industry certifications, BBB, ISO, awards, compliance

9

Client/Customer Logos

Trusted by sections, partner logos, notable client names

10

Testimonials/Reviews

Blockquotes, customer quotes, Review JSON-LD schema

11

Professional Photography

Real photos with alt text, team headshots, no stock imagery

12

Legal/Privacy Links

Privacy policy, terms of service, copyright, cookie policy

13

Schema Markup

Organization, Person, AboutPage, BreadcrumbList JSON-LD

14

Content Length

Word count, headings, paragraphs, structural depth

Frequently asked questions

Strengthen your about page for AI search

Now that you know your About Page Trust Score, use the full Vida AEO platform to audit every factor AI engines use to decide which content to cite — and get a prioritized roadmap to improve your AI search visibility.